Xtep, a company that makes sports clothes and shoes in China, bought two famous brands, K-Swiss and Palladium, from a Korean company for $260 million in 2019. However, these brands did not sell well in China, and Xtep lost a lot of money from them. So now, Xtep wants to sell K-Swiss and Palladium back to the family of its own boss for $151 million. This will help Xtep stop losing money and focus on making its own sports clothes and shoes better. The family of the boss is also helping Xtep by giving some money back to the people who own shares in the company. This is because the family is interested in buying the brands in the future and making them successful again. Read from source...

- He questions the Xtep's decision to acquire K-Swiss and Palladium, saying it was a misstep that has turned out to be a self-destructive purchase.
- He points out the difficulties Xtep has faced in disposing of the brands, and the complex series of transactions involved in the sale.
- He contrasts the struggles of K-Swiss and Palladium with the success of domestic rivals like Li Ning and Anta, which have grown rapidly by improving their product quality and securing endorsement deals with NBA stars.
- He argues that Xtep's disposal of the brands removes an unneeded distraction and may help it improve its financials, but it will have to compete with larger domestic and international rivals in its home market.

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