Sure, I'd be happy to explain this in a simpler way!

Imagine you have two types of schools:

1. **A small school with few kids (OTC Markets)** - This is where The Alkaline Water Co Inc (WTER) is listed right now. It's like the classroom in your neighborhood. Not many people know about it, and there aren't too many rules.

2. **A big fancy school with lots of kids (NYSE or Nasdaq)** - This is what they're trying to get into. It's like a famous school everyone knows about. There are more rules and people watching, but more students (investors) mean more chances for The Alkaline Water Co Inc to become popular.

Right now, they're trying to move from the small school to the big fancy one (OTCQX to NYSE or Nasdaq). They want to do this because it might help their schoolmates (investors) find them easier and make more friends (get more popularity).

But just like changing schools, there are some rules to follow and things they need to do first. That's what the long words in the article mean. They're like the rules for changing schools. Read from source...

Based on the provided text from The Alkaline Water Co Inc's press release and Benzinga's platform, here are some potential criticisms from a reader or fact-checker:

1. **Inconsistencies**:
- The company claims their water has "optimal" pH levels, but it doesn't specify what these optimal levels are.
- While they mention scientific studies, no specific study titles, authors, or references are provided to support the reported benefits of alkaline water.

2. **Biases**:
- As this is a press release from The Alkaline Water Co Inc itself, there's an inherent bias in favor of their product.Independent sources and experts' opinions, preferably not involved with the company, would provide more balanced information.
- The use of vague terms like "potent antioxidant" and "cleansing effects" could be seen as biased marketing speak rather than clear scientific evidence.

3. **Irrational Arguments**:
- The claim that alkaline water can "protect cell aging" lacks clear explanation or peer-reviewed studies to back up this specific benefit.
- Asserting superiority without proper comparative analysis (e.g., comparing alkaline water with other types of waters or beverages) may seem irrational.

4. **Emotional Behavior**: While the text does not display emotional behavior, if shared on social media or forums, people might react emotionally based on personal beliefs about health trends, or trust in the company, rather than engaging in a fact-based discussion about the scientific merits of alkaline water.

5. **Lack of Transparency**:
- The company does not disclose details about their water source, purification process, or exactly how they adjust pH levels.
- Not mentioning any potential side effects or limitations of drinking alkaline water could be seen as a lack of transparency.

The article is primarily **negative** in sentiment due to the following reasons:

1. **Stock Price Drop**: "WTERThe Alkaline Water Co Inc$0.1400-3.45%"

2. **Potential Risks and Uncertainties**: The article includes a disclaimer discussing potential risks associated with investing, which tends to cast a negative light on the situation.

Here's a breakdown of sentiment:

- Bearish: 1 (due to the stock price drop)
- Negative: 2 (stock price drop + disclaimer about investment risks)

The absence of positive or bullish sentiments suggests that the overall tone of the article is negative.

Based on the information provided about The Alkaline Water Co Inc (WTER), here's a comprehensive overview of potential investments, along with associated risks:

**Investment Thesis:**

1. **Growth Potential:** WTER operates in the growing alkaline water market, which has seen increased consumer demand due to perceived health benefits.
2. **Strong Brand:** The company owns the popular Alkaline88 brand, which has a strong presence and positive consumer associations.
3. **Expansion Strategies:** WTER is exploring expansion into new product lines (like functional waters) and international markets.

**Investment Recommendations:**

1. **Buy & Hold:**
- *Target Price:* While not provided in the given text, you can find target prices from various analyst firms by checking financial news platforms.
- *Time Horizon:* Medium to long-term (2-5 years), to allow for growth and brand expansion to reflect in stock performance.

2. **Dollar-Cost Averaging:**
- Invest fixed amounts regularly, regardless of share price fluctuations. This strategy can help reduce the impact of volatility on your overall investment.

**Risks:**

1. **Market Risks:** Competition in the alkaline water market is increasing as more companies launch their own brands.
2. **Regulatory Risks:** Changes in regulations or new competition could potentially impact the company's competitive position and profitability.
3. **Operational Risks:** Delays or challenges in expansion plans (new products, international markets) may lead to increased costs or missed revenue opportunities.

4. **Financial Risks:**
- *Volatility:* The stock has shown significant price volatility in recent months.
- *Small Market Capitalization:* As a smaller company, WTER may be more susceptible to market sentiment changes and have less liquid shares.

5. **Health-related Risks:**
- There's limited scientific evidence supporting the health benefits of alkaline water. Changes in consumer perception or scientific consensus could impact demand for WTER products.

**Due Diligence & Further Reading:**

Before making any investment decisions, conduct thorough research:

- Read recent financial statements and earnings reports.
- Follow industry trends and competitors' movements.
- Monitor relevant news outlets and regulatory updates.
- Consider seeking advice from a registered investment advisor or financial planner.