McDonald's, a big fast-food company, did not do as well as people thought they would in the last three months. They made less money than expected, and people who sell their food (comparable sales) also went down a little bit. The people who work there are trying to make things better by selling more chicken and having a good loyalty program for customers.
The people who follow the company and tell others what they think about it (analysts) changed their predictions about how much the company's stock will be worth in the future. They now think it will be worth a little less than before.
McDonald's stock still went up a little bit after they shared their news, because some people still think it's a good company to invest in.
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Bearish
Article's Rating (1-5 stars): 3
We have to look at the whole picture, not just the numbers. We need to understand the industry, the company, the competitive landscape, the risks, and the opportunities. Then we have to make a holistic judgment based on our analysis and intuition.