Carote is a company that makes things for the kitchen, like pots and pans. At first, they only made stuff for other companies who gave them ideas. Then, in 2016, they decided to make their own things with their own name on it, called Carote-brand. They started selling these things online in China and then in other places too. This was a good idea because they could make more money from each thing they sold, and now most of what they sell has their own name on it. Read from source...

- The article starts with a vague definition of "strategic shifts" without explaining what they are or why they matter for the company's success. It seems like an attempt to create intrigue and interest, but it lacks clarity and substance. A better way to start the article would be to introduce Carote as a company that has transformed its business model multiple times to adapt to changing market conditions and customer preferences.
- The article uses the term "own brand" instead of "private label" or "house brand", which are more common and standard terms in the industry. This creates confusion and may mislead readers who are not familiar with these concepts. A better choice of words would be to use either "private label" or "house brand" consistently throughout the article, and explain what they mean in a footnote if necessary.
- The article does not provide any data or evidence to support the claim that Carote's own-brand products have higher margins than its ODM products. This is a key factor that motivates the company's shift from OEM to ODM and then to own brand, but it is left unexplained and unjustified. A possible way to address this issue would be to compare the average selling prices, costs of production, distribution, marketing, and other relevant factors for both types of products, and show how Carote has managed to achieve higher margins with its own-brand products.
- The article mentions that Carote lowered some of its prices in 2023 to remain competitive, but it does not specify which markets or products were affected by this strategy, or how it impacted the company's performance and profitability. This is another important detail that should be elaborated on to provide a complete and balanced picture of Carote's growth and challenges. A better way to present this information would be to cite some examples of products or markets where price adjustments were made, and how they contributed to the company's revenue and margin changes in 2023.

Do you want me to analyze Carote's performance, growth potential, profitability, and competitive advantages?