Apple, the company that makes iPhones and computers, is changing how it makes movies and TV shows. Before, Apple spent a lot of money making original movies and TV shows. But not many people watched them. So, Apple decided to spend less money on making these shows and to cancel any shows that do not have enough people watching them. They want to make their streaming service, called Apple TV+, more popular like Netflix. Read from source...
The article is a shallow attempt at analyzing Apple's recent moves. While the data presented is somewhat accurate, the overall message and interpretation are fundamentally flawed. The article suffers from a lack of depth and a poor understanding of the complexities of the entertainment industry. Furthermore, the article seems to have an irrational bias against Apple, presenting incomplete and skewed information to support a negative narrative. Overall, the article's quality is mediocre, and it fails to provide insightful analysis or meaningful criticism.
The sentiment of this article can be considered bearish. Apple has been investing heavily in original shows and movies but has not been seeing the desired success. It is adjusting its Hollywood approach, cutting costs on these projects and planning to make its streaming business more sustainable by paying less upfront for shows and canceling underperforming series faster.
1. Apple Inc (AAPL) is adjusting its approach in Hollywood after spending over $20 billion on original TV shows and movies that have not attracted large audiences. To address this issue, Apple aims to control project spending by holding regular budget meetings with studio chiefs Zack Van Amburg and Jamie Erlicht. AAPL stock prediction for 2024 shows an average 1-year price target of $230.6, representing an expected upside of 1.59%. The company's streaming service captures only 0.2% of TV viewing in the U.S., significantly lower than competitors like Netflix.
Risks:
- Heavy spending on Hollywood projects may not yield desired returns.
- Dependence on the success of its streaming service may impact revenue growth.
2. The company plans to make its streaming business more sustainable by paying less upfront for shows and canceling underperforming series faster.
Risks:
- Investing less upfront for shows may hinder the production of quality content.
- Canceling underperforming series faster may negatively impact subscriber growth.
3. According to Statista, as of Q2 2024, Netflix commanded a market share of 22% in the streaming market, with Disney+ at 11% and Apple TV+ at 9%.
Risks:
- Apple TV+ may not be able to compete with well-established players in the market.
- Increased competition in the streaming market may impact Apple's market share and subscriber growth.
Overall, AI suggests that Apple needs to strike a balance between producing quality content and controlling project spending to achieve sustainable growth in its streaming business. Investing less upfront for shows may affect the production of quality content, and canceling underperforming series faster may negatively impact subscriber growth. Moreover, increased competition in the streaming market may impact Apple's market share and subscriber growth.