PERCS is a company that helps online stores sell more things by making it easy for people to buy directly from pictures or videos of the products on social media. They are working with Shopify, which is a big platform where many small businesses create their online stores, to add a feature called PERCS Frames. This feature lets customers see and buy products in special posts on Farcaster, which is a new social media app. By doing this, the stores can get more people interested in their products and sell more things without spending too much money on advertising. They also plan to give out cool digital rewards like NFTs to people who help spread the word about the products. Read from source...

- The article is overly hyped and exaggerated. It uses phrases like "shaking things up", "forget expensive influencer campaigns", "imagine turning every social media post into a shoppable storefront" to create an illusion of novelty and superiority without providing any solid evidence or data to back it up.
- The article is heavily focused on the benefits for Shopify merchants, but does not address the potential challenges, risks, or drawbacks of using PERCS Frames. For example, how will it affect customer privacy, security, or satisfaction? How will it compete with existing social media platforms or eCommerce solutions?
- The article is vague and ambiguous about what Web3 is and why it is relevant for Shopify merchants. It mentions NFTs and DAO memberships as rewards, but does not explain how they work, what value they offer, or who will be eligible to receive them.
- The article is biased in favor of PERCS and its Frames App. It quotes only the CEO of PERCS, without providing any independent or balanced perspectives from other stakeholders, experts, or users. It also does not disclose any potential conflicts of interest or financial ties between PERCS and Shopify or Farcaster.