So, Apple is trying to make it easier for people to show their ads in the App Store and other places by using a smart computer program called AI. This program can automatically put ads where they will work best and help businesses reach more people who might be interested in their products or services. It's kind of like having a helper that knows what you need and does it for you. Apple is still testing this with some people, but if it works well, they might use it for other things too, like showing ads on maps or even on TV shows. Read from source...
- The article is overly positive about Apple's AI ads initiative, without acknowledging the potential challenges or risks involved in implementing such a system. It also ignores the possible negative impact on user privacy and experience.
- The article compares Apple's AI ads tool with Google's Performance Max and Meta's Advantage+, but does not provide any evidence or data to support the claim that Apple's version is superior or innovative. It also fails to mention any competitive advantages that Apple has over its rivals in this space.
- The article relies heavily on unnamed "experts" and "reports" to make predictions about Apple's AI ads potential, but does not cite any credible sources or provide any facts or figures to back up these claims. It also uses vague terms like "speculation", "potentially", and "could" to imply uncertainty and possibility without providing any concrete evidence.
- The article mentions Apple's EV project Titan, but does not explain how it is related to the AI ads initiative or why it matters for the company's future strategy. It also fails to mention any other ongoing or past projects that Apple has undertaken in the AI domain, and how they have contributed to its current capabilities and expertise.