A long time ago, a man named Steve Jobs helped a company called Apple become successful again. He did this by focusing on what made Apple special, not just making things better than other companies. He used an idea from Nike, a shoe company that talks about how great athletes and sports are. By doing this, he made people love Apple more and the company grew strong again. Read from source...

1. The article title is misleading and sensationalized. It implies that Steve Jobs turned around Apple's fortunes solely by using a technique similar to Nike's, without considering other factors or aspects of his leadership style. A more accurate and informative title would be "Steve Jobs Revived Apple By Focusing On Values And Brand Identity".
2. The article fails to provide sufficient evidence or examples of how exactly Jobs used the Nike technique to transform Apple. It only mentions one instance where he created an award-winning ad that focused on Apple's values, but this is not enough to support the claim that it was the key factor in Apple's success.
3. The article relies too much on anecdotal and subjective statements from Jobs himself, without providing any objective or factual data to back them up. For example, the quote "Our customers want to know who is Apple and what it is that we stand for. Where do we fit in this world?" is not substantiated by any research or surveys, and may reflect more Jobs' personal vision than reality.
4. The article ignores the role of other factors and people in Apple's turnaround, such as Tim Cook, Jony Ive, Phil Schiller, and many others who contributed to the innovation and quality of Apple's products and services. It also overlooks the challenges and obstacles that Apple faced during Jobs' absence and return, such as competition from Microsoft, Dell, Google, etc., and the legal battles with Microsoft and Intel.
5. The article is biased in favor of Apple and Steve Jobs, and may appeal more to Apple fans or supporters than to a general or critical audience. It does not acknowledge any of the criticisms or controversies that Apple has faced over the years, such as its closed ecosystem, high prices, ethical issues, etc., and presents a one-sided and idealized image of Jobs and his legacy.

There is no definitive answer to which investments are best for you, as different people have different goals, risk tolerance, and preferences. However, based on the article titled "Steve Jobs Turned Around Apple's Fortunes 27 Years Ago, Not By Making Mac Better Than Windows, But By Using This Technique Nike Is Known For", some possible investment recommendations are:

1. Apple Inc. (AAPL) - The company has a strong brand identity and customer loyalty, which can help it sustain its growth in the competitive technology market. However, the company also faces challenges from rivals such as Samsung, Google, and Microsoft, as well as regulatory scrutiny and litigation risks. Therefore, investors should monitor these factors and consider how they might affect Apple's performance and valuation.
2. Nike Inc. (NKE) - The company has a history of innovation and differentiation in the sports and apparel industry, which can help it maintain its leadership position and attract new customers. However, the company also faces competition from other brands such as Adidas, Under Armour, and Lululemon, as well as changing consumer preferences and trends. Therefore, investors should analyze these factors and consider how they might impact Nike's growth and margins.
3. Microsoft Corporation (MSFT) - The company has a dominant position in the software and cloud computing market, which can provide it with stable revenues and profits. However, the company also faces challenges from new entrants such as Amazon Web Services, Google Cloud Platform, and Oracle, as well as regulatory scrutiny and cybersecurity risks. Therefore, investors should assess these factors and consider how they might affect Microsoft's competitive advantage and value proposition.
4. Samsung Electronics Co., Ltd. (SSNLF) - The company has a strong presence in the smartphone and consumer electronics market, which can offer it opportunities for growth and innovation. However, the company also faces risks from legal disputes with Apple, regulatory challenges in China, and market saturation and commoditization. Therefore, investors should weigh these factors and consider how they might impact Samsung's profitability and sustainability.
5. Google LLC (GOOG) - The company has a dominant position in the online search and advertising market, which can generate significant revenues and cash flows. However, the company also faces challenges from new platforms such as TikTok, Facebook, and Twitter, as well as regulatory scrutiny and antitrust actions. Therefore, investors should evaluate these factors and consider how they might influence Google's competitive edge and future prospects.