WWE and a company called X are going to make short wrestling shows on a website called X. This happened after WWE made a deal with Netflix to show their other programs there. X wants to have more videos and be as popular as YouTube, TikTok, and Twitch. Read from source...
1. The title is misleading and sensationalized. It implies that WWE is exclusively partnering with X for weekly video series after abandoning Netflix, which is not true. Netflix still has the rights to WWE's "Raw" program and other events outside the U.S., as well as "Smackdown."
2. The article fails to mention that this deal was announced during WrestleMania Kickoff event, which is a marketing strategy to create buzz for April's 40th annual Wrestling event in Philadelphia. The announcement is not a sudden decision or a reaction to Netflix's deal, but rather a planned promotion.
3. The article exaggerates the significance of X's video-based content push by comparing it to YouTube, TikTok, and Twitch. While these platforms are undoubtedly dominant in the video space, X is still a relatively new entrant with limited user base and engagement. It remains to be seen if X can compete effectively with these established players or retain creators and commerce partnerships in the long run.