Apple made a video that showed creative tools being destroyed by a machine, except for an iPad Pro. Some people thought the video meant technology is bad for human creativity and complained about it. Apple said sorry and decided not to show the video on TV anymore. Read from source...

- The article title is misleading and sensationalist, implying that Apple intentionally wanted to offend the creative community with their ad. A more accurate title would be "Apple Apologizes and Pulls Controversial iPad Pro Ad That Some Creative Professionals Found Insensitive".
- The article relies on unnamed sources from the creative community, which makes it difficult to assess the credibility and representativeness of their opinions. A more balanced approach would be to include both positive and negative feedback from various stakeholders, such as customers, analysts, advertisers, and Apple executives.
- The article uses vague terms like "crush" and "destroy" to describe the ad's visuals, which could evoke negative emotions in some readers without providing a clear understanding of what the ad actually shows. A more objective description would be to use words like "demonstrate" or "compare" and explain how the ad illustrates the iPad Pro's capabilities compared to other tools.
- The article assumes that the ad was meant to showcase the creative potential of the new iPad Pro, but does not provide any evidence or quotes from Apple to support this claim. A more critical analysis would be to question whether the ad effectively communicated this message and how it aligned with Apple's brand values and marketing strategy.

Negative

Explanation: The article discusses the controversy surrounding Apple's iPad Pro ad that was criticized for showing technology crushing human creativity. The ad has been pulled from TV and Apple apologized for missing the mark with this video. This situation creates a negative sentiment around Apple and its advertising strategy, as it implies a misstep in understanding their target audience and the message they want to convey.