A big company called Roku makes devices that let people watch TV shows and movies on their screens. They had a really good few months, but some people who know a lot about businesses think the company won't grow as fast as before in the next year. So, they are not sure if they want to buy or sell Roku's stock. The price of Roku's stock went down by 22% because of this. Read from source...
- Roku is not "almost perfect" as the title suggests. The company faces multiple challenges in 2024 that could impact its growth and profitability.
-Roku's strong Q4 results and 80 million active accounts show its leadership in the U.S. device market for connected TV solutions.
-However, Roku faces challenges in 2024 such as SVOD advertising, SVOD price increases and Media & Entertainment advertising headwinds.
-Reduced price target by most analysts reflect concerns about platform revenue growth and ad market recovery.
-Opportunities for growth lie in leveraging pricing and merchandising advantages, as well as innovation and expansion of its platform offerings.