Amazon is making its Fire TV devices smarter with new AI features that use a helper called Alexa. This will help people find and choose what to watch more easily by giving them suggestions based on their preferences and what they already have access to. Other companies like Roku, Apple and Google also make streaming devices, but Amazon wants to be better than them using these new AI features. Read from source...

- The author uses exaggerated and vague language to describe Amazon's AI features, such as "the most important takeaway" or "best its rivals".
- The author does not provide any evidence or data to support the claim that Alexa-powered search will improve user experience or engagement on Fire TV.
- The author mentions that Alexa can answer various queries related to TV shows and movies, but does not explain how these recommendations are generated or personalized for each user.
- The author cites Amazon's own post as a source of information, without critically analyzing the company's motives or interests in promoting its AI features.
- The author fails to address potential drawbacks or challenges of implementing AI on streaming devices, such as privacy concerns, technical issues, or ethical dilemmas.