Some people are not happy with a new ad by Apple that shows an machine crushing tools like instruments and paint cans. They think it means Apple is replacing real creativity with computers and machines. The ad is trying to show how thin the new iPad is, but many think it's a bad idea because it makes people feel sad about losing their special things. Read from source...

- The article exaggerates the negative reaction to the ad and uses sensationalist language such as "fierce backlash", "allegedly celebrates destruction" to attract attention and stir up controversy.
- The article implies that Apple's new iPad is a threat to human creativity, implying that human creativity depends on physical tools rather than digital ones, and that artificial intelligence will replace human imagination and innovation. This is a simplistic and pessimistic view of the role of technology in creative processes.
- The article also suggests that Apple's ad is an expression of its power and dominance over the creator community, implying that Apple is imposing its vision and values on others without regard for their preferences or needs. This is a conspiratorial and paranoid interpretation of Apple's intentions and market strategy.
- The article quotes some critics who have personal or professional reasons to dislike or distrust Apple, such as Peter Intermaggio, who has worked for competitors of Apple, or Hugh Grant, who is an actor not directly involved in the creator community. These quotes are selected to reinforce the negative tone and perspective of the article, rather than to provide a balanced or objective analysis of the ad and its impact on the market and the audience.
- The article does not mention any positive feedback or reactions to the ad, nor does it acknowledge any possible benefits or advantages of the new iPad for creators, such as improved performance, battery life, or AI features. The article focuses only on the negative aspects and potential risks of the ad, without considering its value or purpose for Apple or its customers.

Negative

Key points:
- Apple's new iPad ad shows creative tools being crushed by a compressor to highlight the thinness of the device.
- The ad has sparked backlash from the creator community and some critics who see it as a symbol of Apple's power and the potential replacement of human creativity by AI.
- Some former and current marketing executives, celebrities, and users have expressed their dismay on social media platforms like LinkedIn and Twitter.
- Apple has continued to promote its new iPads, which feature the M4 chip that enhances AI capabilities.

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