A big company called Walt Disney makes movies, TV shows, and theme parks. Some rich people who invest money are worried that the price of Walt Disney's stock might go down, so they are buying options to protect themselves. Options are like special tickets that let you buy or sell stocks at a certain price in the future. The rich people are watching how many times these options are being used and what prices other people want to buy or sell Walt Disney's stock at. They think something important might happen soon with the company, so they are paying close attention. Read from source...

1. The title of the article is misleading, as it implies that there are some hidden or exclusive trends happening behind the scenes at Walt Disney that the author has uncovered. However, the content of the article does not reveal any new or surprising information about the company's operations or strategy. It simply reports on some public options data and the opinions of anonymous investors.
2. The use of terms like "deep-pocketed" and "heavyweight" to describe the investors is vague and subjective, and does not add any useful information for the readers. These terms imply that the investors are powerful or influential, but do not provide any evidence or details to support this claim. They also create a sense of mystery and intrigue around the identities and motives of these investors, which may be an attempt to generate more interest in the article, but is ultimately unhelpful for understanding the market dynamics.
3. The analysis of the options data is superficial and does not account for any potential factors that could influence the prices or volumes of the contracts. For example, the author mentions that the price target range of $70 to $135 covers both puts and calls, but does not explain why this range was chosen or what it means for the company's performance. The author also does not consider any external factors, such as market conditions, competitors, regulatory changes, or consumer preferences, that could affect the demand or supply of Disney's products or services.
4. The presentation of the options data is confusing and unclear, as it mixes different types of contracts (puts and calls), strike prices, and expiration dates without providing any context or explanation for the readers. The chart also does not show the relative proportions or values of each contract, making it difficult to compare or contrast the different trades observed. Additionally, the chart uses a 30-day time frame, which may not be appropriate for options trading, as the price and volume dynamics can vary significantly depending on the expiration date and strike price of the contracts.
5. The article ends with a brief description of Walt Disney's business segments, but does not provide any analysis or evaluation of their performance or prospects. This section seems to be an afterthought, and does not add any value or relevance to the main topic of the article, which is the options trades observed in the company.

bearish
Explanation: The article mentions that deep-pocketed investors have adopted a bearish approach towards Walt Disney, and it is something market players should not ignore. This indicates that the sentiment of the article is bearish towards the company's future prospects. Additionally, the fact that 57% of the heavyweight investors are bearish also supports this conclusion.