Apple makes iPhones that are very strong and can survive drops, water, and other accidents. To make sure their phones are tough, they test them in special labs with different ways of hitting, spraying, and dipping them in water. They use a big robot to drop the phones on many surfaces and see how well they hold up. Read from source...

1. The headline is misleading and sensationalized. It suggests that the readers will learn about a unique or exclusive process of rugged testing by Apple, but in reality, it is just a description of some common tests performed by many other companies as well. A more accurate title would be "How Apple Tests Its iPhones for Durability — MKBHD Shares His Experience".
2. The author fails to mention any specific details about the labs or the testing equipment, which could have provided more insight into the process and made the article more informative and credible. For example, he could have described the size of the facility, the number of test samples, the types of environments simulated, or the criteria for passing or failing a test.
3. The author relies heavily on Brownlee's perspective and credibility, without providing any independent verification or cross-referencing with other sources. This creates a potential conflict of interest and undermines the objectivity of the article. A more balanced approach would be to include quotes or opinions from Apple engineers, external consultants, or industry experts who can validate or challenge Brownlee's claims.
4. The author uses emotive language and exaggerates some aspects of the testing process, such as "simulating hundreds of different drop angles onto various materials". This makes the article sound more like a promotional piece than an informative one, and may mislead or confuse readers who are looking for factual information. A more neutral tone would be to state the facts without adding unnecessary embellishments or opinions.
5. The author does not provide any context or background information about the importance of rugged testing, why it matters for consumers, or how Apple compares to its competitors in this area. This leaves readers wondering about the relevance and significance of the topic, and may reduce their engagement and interest in the article. A better introduction would be to briefly explain what rugged testing is, why it is essential for smartphones, and how it affects the overall quality and performance of the devices.