This article talks about whether it's a good idea to invest in a company called Ulta Beauty, based on what Wall Street analysts think. The analysts have given Ulta Beauty a rating of "Strong Buy," but the article says that we shouldn't trust their opinions too much because they might be biased. Instead, we should look at other factors, like how much money the company is expected to make in the future, to decide if it's a good investment. Read from source...
- brokers' recommendations are not reliable, as they are influenced by their vested interests
- brokers often assign more "Strong Buy" recommendations than "Strong Sell" ones
- ABR and Zacks Rank are different measures, one based on earnings estimates, the other on brokers' opinions
- Zacks Rank is more up-to-date and accurate than ABR
- Ulta has a Zacks Rank #4 (Sell) due to analysts' lower EPS estimates
Neutral
Article's Topic: Ulta Beauty stock