Intel, American Express and Colgate-Palmolive are companies that make things or provide services that people use. Sometimes, these companies share how much money they made and how many things they sold in a period of time, usually every three months. This is called earnings report. People who own shares of these companies or want to buy them might be interested in the earnings reports because it can affect the price of the shares. Shares are small parts of a company that people can buy and sell. The article talks about what people expect from these companies' earnings reports and how their share prices changed after they reported their last earnings. Read from source...

- The article does not provide any clear reason or rationale for why these stocks are important to watch heading into Friday. It simply lists them without explaining the context, the market trends, or the expectations around their earnings reports. This is a weak way of engaging the reader and providing value.
- The article uses vague and ambiguous terms such as "wall street expects" and "analysts are expecting". These phrases do not convey any specific information about who these sources are, what their methodology or track record is, or how reliable their predictions are. This creates a sense of uncertainty and doubt in the reader's mind.
- The article focuses on the stock price movements in after-hours trading, which are notoriously volatile and unreliable indicators of future performance. After-hours trading is influenced by many factors that are not related to the fundamentals or the earnings potential of the companies, such as news announcements, rumors, speculation, or technical issues. The article does not acknowledge this limitation and presents the after-hours movements as if they were meaningful and significant.
- The article does not provide any analysis or insight into the factors that drive the stock prices of these companies, such as their products, services, markets, competitors, challenges, opportunities, or growth strategies. It only reports the numbers without explaining what they mean or how they relate to the business performance or outlook. This leaves the reader with no understanding or perspective on why these stocks are worth watching or investing in.
- The article uses emotional language and tone, such as "fell", "dipped", and "weak". These words imply a negative sentiment and judgment about the companies and their results, without providing any evidence or reasoning for them. This creates a biased and subjective impression of the stocks and the market situation.
- The article is too short and superficial to cover such an important topic as stock trading and investing. It does not provide any depth or detail on the topics it mentions, nor does it offer any additional resources or references for further learning. It fails to meet the standards of quality journalism and informs the reader poorly.

Negative
Reasoning: The article mentions that U.S. stock futures are trading lower and some of the stocks to watch are American Express, Intel, Colgate-Palmolive. Additionally, it highlights that American Express shares fell in after-hours trading and Intel issued a weak forecast for the first quarter. These factors indicate a negative sentiment towards these companies and the market in general.

In order to provide you with the most comprehensive investment recommendations, I have analyzed the article titled "Intel, American Express And 3 Stocks To Watch Heading Into Friday". Based on my analysis, here are some of the key points that may influence your decision-making process. Please note that these are not guaranteed to be accurate or complete, and you should always do your own research before making any investment decisions.