The article talks about how AI (artificial intelligence) can be very different from real people and their feelings. It says that AI can do some amazing things, but we should not forget that we are talking to humans who have emotions and feelings. Brands that use AI in a good way will be the ones that follow their values and don't lose themselves. Read from source...

- The author seems to have a negative view on AI and its impact on authenticity, but does not provide any solid evidence or data to support their claims.
- The author assumes that AI cannot replicate human emotions, which is a subjective and debatable statement, as different types of AI models can exhibit various degrees of empathy, creativity, and social intelligence.
- The author suggests that brands should use AI in line with their values, but does not explain how or why this would make them more authentic or trustworthy to consumers.
- The author uses examples of dollar stores and Louis Vuitton to illustrate the contrast between low and high-end brands, but these are arbitrary and do not reflect the diversity and complexity of the AI market and its applications.