Ford is a big car company that makes electric cars (EV). They want to make a profit from selling these EVs, but right now they are losing money because other companies are making their EV prices lower. Ford's boss says they will try to spend less money on each EV they make, so they can sell them for a cheaper price and not lose as much money. But it is hard to do this quickly enough because the other car companies keep lowering their prices too. Soon, Ford hopes that people will pay a normal price for an electric car, like they do for a gas car, and then they can make more money from selling EVs. Read from source...

- The title is misleading and sensationalist. It implies that Ford CFO John Lawler said the price cuts are bringing down revenue faster than the company can cut costs, but he actually said the opposite: "If the pricing stabilizes and we don't see these significant reductions continuing across the industry, then I think that you could probably start to see some of those cost reductions flow to the bottom line."
- The article uses vague terms like "growing losses" and "price war" without providing any quantitative data or definitions. What are the losses and who is initiating the price war?
- The article blames Tesla for forcing Ford and others to cut prices, but does not acknowledge that Tesla has been consistently profitable and has a competitive advantage in battery technology, production scale, and consumer brand loyalty. Why should Ford follow Tesla's pricing strategy if it is not sustainable or beneficial for its own business model?
- The article cites Ford's EV segment losses and revenue decline without comparing them to the overall market trends and performance of other automakers. How does Ford compare to its peers in terms of EV sales, market share, customer satisfaction, innovation, etc.?