A company called Perplexity AI, which is backed by Jeff Bezos (the boss of Amazon), wants to make money by showing ads in its search engine. This is surprising because Perplexity AI used to say that search should be free from advertisements. They are now joining Google, who also shows ads in their search results. Read from source...

- The title is misleading and sensationalized. It implies that Perplexity AI is introducing native ads despite a previous commitment to keep search free of influence, which is not accurate. The article does not explain why or when this assertion was made, nor how it contradicts the current decision.
- The article relies on vague terms like "old wine in new bottle" and "potential replacement for traditional search engines" without providing any evidence or analysis to support these claims. It also uses anecdotal quotes from Kelsey Hightower without contextualizing his role or credibility in the AI field.
- The article does not provide any information about how native ads will work, what benefits they will offer to users and advertisers, or how they will differ from existing ad formats. It also does not address any potential challenges or criticisms that Perplexity AI might face for introducing native ads.
- The article mentions the funding round led by Amazon, but does not explain how this affects Perplexity's strategy, competitive advantage, or valuation. It also does not mention any other investors or partners that Perplexity might have.
- The article ends with a self-promotional pitch for Benzinga Neuro and Benzinga Tech Trends newsletter, which is irrelevant to the main topic and detracts from the quality of journalism.