So, some people with lots of money are betting that a company called Estee Lauder will not do well. They are using something called options to make these bets. Options are like special contracts that let you buy or sell something at a certain price and time in the future. These big money people think that if they use enough options, they can make a lot of money when their prediction comes true. The article says that most of these options are put options, which means they have the right to sell Estee Lauder at a certain price. They also say that some people are buying call options, which means they have the right to buy Estee Lauder at a certain price. Read from source...

1. The article starts with an attention-grabbing headline that implies some significant insider knowledge or event is happening with Estee Lauder Cos (EL). However, the content does not provide any concrete evidence or details to support this claim. It is misleading and clickbait-like.
2. The article relies heavily on options history data from Benzinga Insights, but it does not explain how this data is obtained, verified, or representative of the whole market. There might be some selection bias or inaccuracies in the data that could affect the interpretation of the options activity.
3. The article uses terms like "big-money traders", "whales", and "wealthy individuals" without defining them or providing any criteria for identifying them. These terms are vague and subjective, and they might imply a certain degree of admiration or envy from the author. They also create a sense of mystery and authority around these investors, which could be manipulative or persuasive.
4. The article focuses on the sentiment split between bullish and bearish traders, but it does not explain why this is relevant or important for retail traders. It also does not provide any context or background on the stock performance, fundamental analysis, or market trends that could influence these sentiments.
5. The article presents a snapshot of volume and open interest data for calls and puts across different strike prices, but it does not analyze or interpret this data in relation to EL's valuation, growth potential, risks, or opportunities. It also does not compare this data with historical trends or industry benchmarks.
6. The article ends abruptly without a clear conclusion, summary, or call-to-action for the readers. It leaves them hanging and wondering what they should do next or why they should care about the options activity.