Starbucks reported their earnings for the third quarter of 2024. They made as much money as people thought they would, but they didn't sell as much stuff as people thought they would. Their stock price went up after the news because their CEO said they have a plan to make things better. They also opened more stores around the world.
One of the reasons their sales were lower is because they didn't sell as much coffee in China. They also had to spend more money on paying their workers and giving them benefits. This made their profit smaller than before.
They still think they can make more money this year, but they might not open as many new stores as they thought. They are also working on making their stores better and giving customers more reasons to come back.
Read from source...
- The story's headline is misleading: "Starbucks Q3 Earnings: How The Coffee Giant's 3-Part Action Plan Is Taking Shape" - The story focuses on the earnings miss, not on the company's action plan.
- The story starts with the negative news: "Despite reporting not-so-impressive results, the company's shares rose 3.6% in the after-hours trading session on Jul 30." This is a classic example of a non-sequitur, as it does not explain why the shares rose after the disappointing results.
- The story uses vague and misleading terms to describe the company's performance: "comps in China dropped 14% year over year, against growth of 46% in the prior-year quarter." This is a drastic decline, but the story does not explain why the company lost so much market share in China.
- The story quotes the CEO's statement, but does not provide any analysis or context: "Starbucks CEO Laxman Narasimhan said that the company's three-part action plan is starting to show positive results, leading to operational improvements that should boost financial performance." This statement is vague and does not give any specifics on what the action plan is or how it will improve the company's performance.
- The story does not provide any independent or credible sources to support its claims or to provide a balanced perspective: The story only cites the company's own press release and Zacks Consensus Estimate, which are not reliable or objective sources of information.
- The story ends with a list of other stocks to buy, but does not explain why or how they are better than Starbucks.
Overall, the story is poorly written, biased, and unprofessional. It does not provide any useful or actionable information for the readers. It is an example of clickbait journalism, which is meant to attract attention and generate revenue, but not to inform or educate.
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Summary:
The article is a news report on Starbucks' Q3 earnings and guidance. The company reported earnings in line with expectations but revenues below expectations. The CEO expressed optimism for the future and the company's share price rose after hours. The article also provides details on the company's performance in different regions and segments, as well as its financial position and guidance for the fiscal year.