VSBLTY is a company that uses special computer vision and AI to understand what people are doing in stores when they see ads. They bought another company called Shelf Nine, which helps them show better ads on store shelves. Now they can measure how well those ads work and help companies make more money by showing the best ads. Read from source...
- The title is misleading and exaggerated: "An Elevated Retail Advertising Experience" implies that the technology is revolutionary and superior to anything else in the market. However, the article does not provide any evidence or comparison to support this claim. Moreover, the term "elevated" is vague and subjective, meaning different things for different audiences.
- The introduction is too long and repetitive: It starts with a brief overview of VSBLTY's technology and then repeats the same information in more detail, wasting words and losing the reader's interest. A better way to write an introduction is to hook the reader with a catchy question or statistic, such as "How much money do brands lose due to poor in-store advertising?"
- The paragraph about computer vision and artificial intelligence is confusing and unclear: It tries to explain what these terms mean without providing any context or examples. It also switches from third person to first person abruptly, making it seem like the author is speaking on behalf of VSBLTY. A more effective way to introduce this topic is to use analogies or metaphors, such as "Imagine if you could see and understand everything that happens in a store, just by looking at a video feed."
- The paragraph about converting advertising to digital and measuring it with computer vision is too technical and jargon-filled: It uses terms like "ROI", "retail media", and "digitally in-store" without explaining what they mean or why they are important. It also assumes that the reader already knows about these concepts, which may not be the case for many potential customers or investors. A better way to write this paragraph is to use simpler words and examples, such as "By using digital signs and cameras in stores, brands can show their products to more people and track how well they are doing. This helps them make better decisions and spend less money on advertising."
- The question about the acquisition of Shelf Nine is irrelevant and out of place: It does not relate to the main topic of the article, which is VSBLTY's technology and its benefits for retail advertising. It also interrupts the flow of the text and makes the reader wonder why it was included in the first place. A more appropriate way to include this question would be to move it to the end of the article, after a conclusion paragraph, or to turn it into a separate article altogether.
Bullish
Key points:
- The article discusses how VSBLTY's cutting-edge computer vision AI can enhance retail advertising experience and measure it with data.
- The article mentions that retail media is going to be explosive due to the technology.
- The article also reports on VSBLTY's acquisition of Shelf Nine, which adds more value to the company's capabilities.