A big company called American Express had some people with a lot of money buying options to bet that its stock price will go down. This is not normal and could mean they know something we don't. Read from source...

1. The title is misleading and sensationalized. It implies that there is something unusual or suspicious about American Express's recent options activity, when in fact the article does not provide any evidence of that. It also suggests that retail traders should be aware of this activity, but it does not explain why or how they would benefit from knowing it. A more accurate title could be "Some Investors With Large Amounts Of Money Bet On American Express's Future Direction"
2. The article uses vague and ambiguous terms such as "a lot of money", "big-money traders", "something this big", etc. without defining or quantifying them. This makes the article sound more like a clickbait than an informative piece. A better approach would be to specify how much money is involved, who are these investors, and what kind of options they traded.
3. The article relies heavily on unverified and subjective data from Benzinga's options scanner, without providing any sources or methodology behind it. It also claims that the overall sentiment of the big-money traders is split between bullish and bearish, but does not explain how this was measured or what it means for the stock price. A more credible article would cite reputable data providers such as optionsClear or OCC, and show how they derived their conclusions from the available data.
4. The article ends abruptly with a statement that implies there is some hidden information in the options trades that could affect the stock price. It does not elaborate on what this information is, or why it matters for investors. A more satisfying conclusion would be to either explain what the projected price targets are based on the options scanner, or provide some insights from experts or analysts who have a better understanding of American Express's business and outlook.